Less theory. More work that holds up in the real world. I’m a Creative Director with 25+ years helping brands figure out who they are—and making sure it shows up that way.

I currently lead creative for Nature’s Sunshine and Synergy WorldWide—two global health and nutrition companies—working across brand systems, product launches, and campaigns that have to perform across very different markets.

My job sits somewhere between strategy and execution—aligning teams, shaping direction, and making sure ideas don’t fall apart once they leave the deck.

I’ve worked across packaging, digital, video, environmental, and global campaigns—basically whatever it takes to build something cohesive at scale.

I believe good creative should solve real problems, communicate clearly, and not overcomplicate things just to look smart.